The first step towards creating a Slow Food Alliance of chefs in a country like Morocco, was to make it more convenient for them to source local, high-quality ingredients. Dealing directly with the producers is often difficult and complicated by many logistical problems: cooperatives do not have a way to distribute their products every day; often producers cannot reach the cities because of time restrictions, cost and lack of transport; cooperative retail outlets run by several producers do not exist; and so on. To resolve these problems, the Moroccan Alliance has turned to Maroc Taswiq, a marketing platform for local products.
Maroc Taswiq is a Moroccan platform that collects and distributes products made by cooperatives of small-scale producers in 16 of the country's regions, including the Slow Food Presidia, guaranteeing them a fair price and assistance with sales.
In particular, it assists producers to obtain certifications, provides sustainable packaging, helps with writing text for labels and collects and distributes products on the local and international market through sales points (magasins solidaires équitables) and websites (food products and cosmetics are sold through four platforms). The producers are ensured a fair and stable income, while consumers are guaranteed quality and a fair price, convincing more and more people to eat healthy, local products.
Maroc Taswiq is partnering with the Slow Food Foundation for Biodiversity and the Slow Food association in Morocco on the launch and development of the Alliance project. The chefs must commit to buying at least one Moroccan Slow Food Presidium product (choosing from Alnif cumin, argan oil, Zerradoun salt and Taliouine saffron) and three products from the Maroc Taswiq platform, which guarantees that all its products are of the highest quality and come from small Moroccan cooperatives. Additionally, Maroc Taswiq has committed to buying Presidia products only from the project coordinators and to selling them within its network of fair-trade shops. The chefs must also pledge to specify the names of the producers on their menus.
To find out more about Maroc Taswiq, click here (website in French only) >>